What You Can Learn from Large Companies

Big Data and Analytics 3.0

As I noted in chapter 7, the early adopters of big data in online and start-up firms were built around big data from the beginning. They didn’t have to reconcile or integrate big data with more traditional sources of data and the analytics performed on them because they didn’t have those traditional forms. They didn’t have to merge big data technologies with their traditional IT infrastructures because those infrastructures didn’t exist. Big data could stand alone, big data analytics could be the only focus of analytics, and big data technology architectures could be the only architecture.

Consider, however, the position of large, well-established businesses. Big data in those ...

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