About the Author

Written by Patrick H. Park, the author of Brain Work (2014), this book mainly focuses on why data analytics fail in business. It provides an objective analysis and explains the root causes of the phenomenon, instead of making an abstract criticism of the utility of data analytics. The author then explains in detail how companies can survive and win the global big data competition, based on actual case studies of companies.

Having established the execution and performance-oriented big data methodology based on over 10 years of experience in the field as an authority in big data strategy, the author identifies the core principles of data analytics using case analyses of failures and successes of actual companies. Moreover, he endeavors ...

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