Skip to Content
Bildbearbeitung & Design für Social Media
book

Bildbearbeitung & Design für Social Media

by Rosita Fraguela
September 2020
Beginner to intermediate
350 pages
13h 59m
German
dpunkt
Content preview from Bildbearbeitung & Design für Social Media

Kapitel 4 | Farben – essenziell für die visuelle Kommunikation

Durch eine passende farbliche Botschaft erreichen Sie Ihr Kommunikationsziel schneller. Mit Farben können Sie den Blick steuern und so das Handeln der Betrachter beeinflussen. Darüber hinaus wirken passende Farbkombinationen indirekt über die unbewusste (Farb-)Wahrnehmung.

Es gibt Farben, die beim Wechsel vom Bildschirm zum Druck, unerwartet ihr Aussehen ändern. Auch im Bereich Social Media gibt es problematische Farben, siehe S. 121.

Der kulturelle Hintergrund beeinflusst stark, welche Bedeutung eine Farbe hat. Arbeiten Sie länderund kulturübergreifend, sollen Sie dies berücksichtigen. Jede Farbe kann mit positiven sowie negativen Bedeutungen assoziiert werden und entsprechende Emotionen ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th Edition

Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th Edition

Corina Pahrmann, Katja Kupka

Publisher Resources

ISBN: 9781098125844