January 2021
Intermediate to advanced
304 pages
8h 26m
English
Content preview from Brand Elevation
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Preface
Welcome to the age of brand elevation
‘Can we become an Ueber-Brand™ too? How do we do it? Is there a method beyond the principles? Where do we start? What are the musts? Where are the limits?’
Those were the kind of questions that reached us again and again after publishing Rethinking Prestige Branding: Secrets of the Ueber-Brands, through our blog, podcast or after talks at events. And they led to many inspiring connections and consultations with interesting brands of all kinds and backgrounds. Sometimes even more than we could respond to or take on, which started us thinking about this book.
We had laid out the theory of Ueber-Branding because we had learned in our daily work and by talking to other practitioners and experts how the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.