Here we summarize all the steps and their action points in overview – structured in the three phases Dream, Do, Dare. But as we said going in: This is the logic flow in theory. In practice, things often happen in parallel. And that’s ok, because ultimately they’re all interrelated, as Figure 14.1 shows.
Figure14.1 The three phases (six steps) of our Ueber-Branding Model capture all seven principles of Ueber-Brands as laid out in book one
SOURCE The authors (2020)
Figure 14.1 details
The figure shows three circles forming a Venn diagram. The three circles are labelled dream, dare and do. The Venn diagram ...
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