Brand Elevation

Crises – Times of Ueber-Opportunities

Just as we were wrapping up the script for this book in the spring of 2020, the world as we knew it seemed to collapse: A pandemic started spreading around the globe, infecting millions, killing tens of thousands a day at its peak, making most try to socially distance and work, shop, work-out, live… at home. Millions were furloughed or even lost their jobs and businesses went into bankruptcy or faltered as most countries issued mandatory lockdowns, shutting down schools, retail, hospitality, events. And then, as if this all wasn’t enough, in May, a video appearing on social media of a black man being choked to death by a Minneapolis police officer became the match in the powder barrel that ignited sustained, ...