Step 3: Realize Your Dream
‘Today, most successful businesses are storydoers,’ claimed Ty Montague a while ago (Montague, 2013). And we still couldn’t agree more.
As important as it is to set your Mission and write it into a Myth (Dream) or to find your Ueber-Target and ignite them together with all others (Dare), what we talk about in the following two chapters (Do) is probably the most critical for your success. Strategy is nothing if not implemented. That was always true, but today more so than ever.
Today, your behaviour is your brand. Any discrepancy between Mission and action or any misdeed is immediately spotted and spanked. Your brand (and your Myth) must be built inside out: How you make what you offer and how you share it.
BTW: The ...
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