November 2021
Intermediate to advanced
288 pages
6h 41m
English
book
Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections
by Sandeep Dayal
Content preview from Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections
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CHAPTER 14
WHERE DO WE GO FROM HERE?
Brain sciences are advancing at a near breakneck pace. In the future, brand marketers will know more and be able to do more. Yet life will be harder, not easier. Some of that will be because we, brand marketers, will need to work hard to stay abreast of the scientific advances.
But the hardest part of the change will be the necessity of evolving ourselves and our own minds. Let’s take a look at what’s coming down the road and at what we have to rewire inside our own heads.
READ MY MIND
What if you could get a computer printout of exactly what the customer is thinking? Wouldn’t that make life a lot easier? And that’s the reason for the current fascination that many marketers have with the new wave of neuromarketing ...