Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections

INDEX

Abbott Laboratories, 24–25, 143–144, 150, 156, 183–184, 214

AbbVie, 56, 90, 185, 186

ACT II popcorn, 77–79

Adidas, 165

Advertising:

sexually suggestive, 19–20

John Wanamaker on, 17

AdWeek, 61

Affective residue, 21

Aha moments, 28

AI (artificial intelligence), 32, 94, 116

Airlines, 174

Aliens (film), 33

Allbirds, 165–167

Amazon, 86, 108, 217

Amgen, 17–19, 25–26, 114, 185

Amygdala, 112

Anchoring bias, 76–79, 122, 151–152, 211–212

Angel, Criss, 84

Antaura, 134

Anticipatory pleasures, 132

Anti-infectives, 164

Apple, 19

Aristotle, 92

Arousal, misattribution of, 194, 200

Artemis, 134

Artificial intelligence (AI), 32, 94, 116

Aspiration, as motivator of consumer behavior, 38

Associative component (of brain), 22

Associator subunit (of brain), ...