November 2021
Intermediate to advanced
288 pages
6h 41m
English
book
Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections
by Sandeep Dayal
Content preview from Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections
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NOTES
Chapter 1
1. https://youtu.be/q0hyYWKXF0Q, Tones and I, Dance Monkey (official video), You Tube.
2. David Court and Sandeep Dayal, “Beyond Behavioral Bounds,” Marketing Management, September–October 2002, p. 28.
3. Directory of Academic Experts in Behavioral Science, Ideas 42, 2015, https://cpl.hks.harvard.edu/files/cpl/files/for_website_directory_of_academic_experts.pdf?m=1437146451.
4. June Gruber, Human Emotion, http://www.gruberpeplab.com/teaching/psych131_summer2013/.
5. “Fact Sheet: BRAIN Initiative,” The White House, Office of the Press Secretary, April 2, 2013, https://obamawhitehouse.archives.gov/the-press-office/2013/04/02/fact-sheet-brain-initiative.
6. R. H. Thaler and C. R. Sunstein, Nudge: Improving Decisions About Health, ...