November 2021
Intermediate to advanced
288 pages
6h 41m
English
book
Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections
by Sandeep Dayal
Content preview from Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 2
BEYOND THE ILLUSIONS OF THE PAST
It is not the case that everything you knew about branding from the past is wrong, but maybe half of it is. And now we are learning a lot more about that half.
John Wanamaker, if he were alive today, would be a happier man. He is the guy who nearly a hundred years back memorably griped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” He is famous for saying that because, amazingly, until recently, he was mostly right. Not so much anymore. With the help of brain sciences, we are getting to be a lot smarter about what works and how. But marketers need to shed the illusions of the past and look at the new rules.
Let’s start by taking a look at the widely acclaimed ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.