chapter 5
Attracting your first members
Imagine turning up for a party and being the only person there. How long would you wait for others to show up? Probably not too long.
No one wants to be the only person at a party. This is true on the web too.
The first few people to a community are like the first few people to a house party. The promise of a great party might keep them there for a while, but if things don’t pick up quickly they will soon be gone. This creates a problem. If each new person leaves before the next arrives, it’s impossible to build a crowd that sticks around and keeps newcomers engaged.
It’s a classic ‘chicken and egg’ dilemma. ...
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