In 2018, I ran a simple poll asking community leaders at large brands if they had a community strategy. The results were stunning. Over half the respondents didn’t have a community strategy!
If you don’t have a strategy, you’re flying blind. You don’t know where you’re going or how to get there. There’s a good chance you’re showing up each day and responding to what’s happening without ever proactively driving what’s happening. That’s not community leadership.
If you don’t have a strategy, you’re probably repeating the same activities every day, week, or month without any idea if (a) they are the right ...
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