Preface
Many years ago, before the launch of Android and the iPhone, one of the major concerns was having a central place to purchase and download mobile applications. Nowadays, we manage to solve this issue with widely available centralized application stores such as Google Play, at the expense of application discoverability.
Google Play, like any other mobile application store, is highly saturated. Unless an application does something unique or has something special, it's extremely hard to stand out from the dozens of applications doing approximately the same, or even if they’re completely unrelated.
Increasing marketing spending might temporarily alleviate the issue but, in the long term, applications still need to figure out that unique ...
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