The need for custom views
There are lovely Android applications on Google Play and in other markets: Amazon, built only using the standard Android UI widgets and layouts. There are also many other applications that have that small additional feature that makes our interaction with them easier or simply more pleasing. There is no magic formula, but maybe by just adding something different, something that the user feels like "hey it's not just another app for..." might increase our user retention. It might not be the deal breaker, but it can definitely make the difference sometimes.
Some custom views can cause so much impact that can cause other applications wanting to imitate it or to build something similar. This effect produces a viral marketing ...
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