Index

Advertising. See also Associated emotions;

Supported emotions associated emotions in, 3, 48–49, 51, 57–58, 62

Coca-Cola example, 44, 46, 49, 56f, 59f, 60–61

direct-to-consumer, 20

images created for, 3

music used in, 19

primary objective for, 43

product emotions vs., 29–30, 43

Starbucks campaign, 30

SUV example, 50

truth in, 61–62

well-traveled path alignment with, 43, 48–49

word-of-mouth, ix, 2, 19–20, 63, 77, 133

Aesthetica (Baumgarten), 120

Aesthetics, emotions evoked by, 120–121

Aging. See also Baby Boomers;

Health/healthcare;

Live Well Collaborative

Alzheimer’s disease and, 128–129, 145

emotions of, 127–129 (See also Alzheimer’s disease; Publicolor)

medicine delivery concept, 129

service inefficiencies for, 127

Alzheimer’s disease, ...

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