Index
Advertising. See also Associated emotions;
Supported emotions associated emotions in, 3, 48–49, 51, 57–58, 62
Coca-Cola example, 44, 46, 49, 56f, 59f, 60–61
direct-to-consumer, 20
images created for, 3
music used in, 19
primary objective for, 43
product emotions vs., 29–30, 43
Starbucks campaign, 30
SUV example, 50
truth in, 61–62
well-traveled path alignment with, 43, 48–49
word-of-mouth, ix, 2, 19–20, 63, 77, 133
Aesthetica (Baumgarten), 120
Aesthetics, emotions evoked by, 120–121
Aging. See also Baby Boomers;
Health/healthcare;
Live Well Collaborative
Alzheimer’s disease and, 128–129, 145
emotions of, 127–129 (See also Alzheimer’s disease; Publicolor)
medicine delivery concept, 129
service inefficiencies for, 127
Alzheimer’s disease, ...
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