September 2010
Intermediate to advanced
216 pages
5h 2m
English
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CHAPTER 4The Paths to Emotion
The fundamental goal of all companies is (or should be) to provide greater value to customers. If companies successfully provide value to customers, they will also achieve all the typical business objectives, such as profitability, customer satisfaction, customer loyalty, and corporate growth.
The previous chapters described how much emotions are valued in terms of stock market performance, therefore it should be highly important to firms to provide customers with valued emotions. Yet because emotions are intangible, it may not be obvious how to build valued emotions into the product. In this and the next chapter we give company leadership two general pathways to provide emotions.
One pathway is better known, but ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.