September 2010
Intermediate to advanced
216 pages
5h 2m
English
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Foreword
Donna J. Sturgess
President, Buyology Inc,formerly Global Head of Innovation, GlaxoSmithKline
For most of my professional career, marketers have worked to create value in products by developing rational features and benefits, like new or faster functionality. The fundamental weakness with this approach is that, as consumers, our responses to rational features account for only 15 percent of all the decisions we make. The rest of the decision process operates subconsciously, where emotion dominates. The result of the traditional marketing approach is that customers experience a “sense” gap.
It is time for business to come to its senses and recognize that emotion is the single greatest lever it has in accelerating market performance. Emotions ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.