July 2020
Intermediate to advanced
432 pages
13h 46m
English
book
Business Analysis, 4th Edition
by Debra Paul, James Cadle, Malcolm Eva, Craig Rollason, Jonathan Hunsley
Content preview from Business Analysis, 4th Edition
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9 MAKING THE BUSINESS CASE
INTRODUCTION
A business case is a key document in a business change project. It is where the analysts or consultants present their findings and propose actions for senior management to consider. This chapter considers the purpose, structure and content of a business case and provides guidance on how to assemble the information and present the finished product.
It is worth considering why a business case is produced and asking, ‘What is the point of a business case?’ and ‘What is it for?’ A business case presents and evaluates one or more courses of action that will address a problem or enable the organisation to grasp a business opportunity. However, this does not necessarily mean that a course of action is recommended. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.