9 MAKING THE BUSINESS CASE
INTRODUCTION
A business case is a key document in a business change project. It is where the analysts or consultants present their findings and propose actions for senior management to consider. This chapter considers the purpose, structure and content of a business case and provides guidance on how to assemble the information and present the finished product.
It is worth considering why a business case is produced and asking, ‘What is the point of a business case?’ and ‘What is it for?’ A business case presents and evaluates one or more courses of action that will address a problem or enable the organisation to grasp a business opportunity. However, this does not necessarily mean that a course of action is recommended. ...
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