October 2009
Beginner to intermediate
125 pages
2h 22m
English
Content preview from Business Plan Project
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Chapter 1
Looking Ahead
Upon completion of this chapter, you should be able to
- explain the purpose of the opportunity analysis;
- analyze an industry, its customers, and its competitors;
- identify and define a target market;
- design a questionnaire and conduct a market research study to determine the perceptions and needs of a target market; and
- analyze results of the research study and make recommendations based on the findings.
Purpose of the Opportunity Analysis
The purpose of the opportunity analysis section of the business plan is to determine the probability that a business concept will be successful in the marketplace. It also describes the group of customers that will be the focus of a firm’s endeavors. This chapter ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.