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Chapter 8
The Time Frame
Questions to Consider
◾ What three teams are needed to effectively launch a new product?
◾ What are the two phases of planning to win new business?
◾ What does a new product launch plan look like?
Introduction
At this point in the process, we have discussed many different items that need to
be developed to convince a potential customer that your organization can pro-
duce the product that you are trying to win and to convince your organization
that you can make a profit if you do win the business. However, we have not yet
gotten into the specifics of who would complete these items and the time frame
that needs to be co