The Time Frame ◾ 129
Bringing It All Together
A key point to the product launch plan is that it is detailed and has dates. The
one that we have provided is for illustration purposes by month; we suggest
when you develop your own that you are as specific as possible.
Developing a launch plan like the one in this chapter will foster communica-
tion between the three teams. This communication will likely prove valuable
in designing a successful launch. Developing a new product launch plan in this
manner looks to bring all three teams, dates, and tasks together into one cohe-
sive plan to launch a new product profitably and effectively.
Why Is This Important for Your Customer?
Showing the potential new customer that you have not only a plan to produ ...