March 2008
Intermediate to advanced
258 pages
7h 35m
English
Content preview from Changing Software Development: Learning to Become Agile
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2.4. Applicability Outside of Software Development
Agile software development isn't always easy, but for those teams that master it the rewards are great. It is reasonable to ask: Could Agile be applied to other domains? The intuitive answer is Yes.
Such a company would be highly responsive to its customers: it would understand the core value of its product and most likely deliver products in incremental pieces, each addressing some part of the customers' need. Needless to say, quality would be high and the company would listen to feedback from customers and workers alike.
Implicit in this description is the need for the company to be a learning organization. Without the ability to learn, the firm would be deaf to feedback, unable to meet customer needs and unable to deliver the quality improvement necessary to maintain high quality.
Having defined what an Agile company would look like, the next question is: Do any such companies already exist outside of the software world?
This is a more difficult question to answer. While I'm aware of companies that fit this description, none of them would describe themselves as Agile. Instead, these companies and the commentators who describe them prefer to call them Lean or learning organizations. Examples might include Toyota, Dell, Southwest Airlines, the Tesco retail chain, the US Marine Corps and the Royal Dutch/Shell oil company. Learning organizations are as different as they're alike, and exist in many different industries and environments. ...
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