Chapter 3 Advergames

If a product placement within a game sounds like it could be effective, how about a game designed for the sole purpose of advertising a brand or product? “Advergames” are video games that are funded directly by an advertiser and are often distributed free of charge to consumers. Like highly integrated product placements, well-designed advergames have the power to entertain consumers in an engaging and even informative way. Unlike product placements, advergames offer businesses more control over the context in which their brand is experienced by consumers, and saves them the possible hassle of operating within the constraints imposed by game developers.

Although some advergames have cost several million dollars to develop, ...

Get Changing the Game: How Video Games Are Transforming the Future of Business now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.