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Changing the Game: How Video Games Are Transforming the Future of Business
book

Changing the Game: How Video Games Are Transforming the Future of Business

by David Edery, Ethan Mollick
October 2008
Beginner
240 pages
5h 2m
English
Pearson
Content preview from Changing the Game: How Video Games Are Transforming the Future of Business

Praise for Changing the Game

“Intelligent, thoughtful, and complete. A must-read if you want to learn about interactive entertainment.”

—Strauss Zelnick, founder of ZelnickMedia, Chairman of Take-Two Interactive Software, Inc., and former President and CEO of BMG Entertainment

“Changing the Game describes how innovative communities form around games and how many firms in the game industry are learning to work effectively with innovating users of their products. Companies in many industries will find these examples helpful, as we all move into the emerging new era of user-centered innovation.”

—Prof. Eric Von Hippel, T. Wilson Professor of Management, MIT-Sloan School of Management

“David Edery and Ethan Mollick take on one of the most important ...

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Publisher Resources

ISBN: 9780137151721Purchase book