Praise for Changing the Game
“Intelligent, thoughtful, and complete. A must-read if you want to learn about interactive entertainment.”
—Strauss Zelnick, founder of ZelnickMedia, Chairman of Take-Two Interactive Software, Inc., and former President and CEO of BMG Entertainment
“Changing the Game describes how innovative communities form around games and how many firms in the game industry are learning to work effectively with innovating users of their products. Companies in many industries will find these examples helpful, as we all move into the emerging new era of user-centered innovation.”
—Prof. Eric Von Hippel, T. Wilson Professor of Management, MIT-Sloan School of Management
“David Edery and Ethan Mollick take on one of the most important ...
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