October 2008
Beginner
240 pages
5h 2m
English
book
Changing the Game: How Video Games Are Transforming the Future of Business
by David Edery, Ethan Mollick
Content preview from Changing the Game: How Video Games Are Transforming the Future of Business
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
A
AAR (After Action Review), 121
AdventureQuest, 39
advergames
Burger King Xbox games, 33, 66–72
Candystand.com, 57
Chevy Cobalt Labs, 61–64
definition, 55
demonstrating brand values with, 58–60
Financial Match Quiz, 62
Froot Loops Toss, 57–59
Jeep 4x4: Trail Of Life, 55, 58
Nike Shox, 61
overview, 33–34
piggybacking onto existing games, 64–65
as rewards for purchasing products, 66–67
Silicon Commander, 57–59
The Sims 2 H&M Fashion Stuff, 65
Stow ‘n Go Challenge, 56
tips for success, 72–73
Tooth Protectors, 66
as two-way communication, 60–61
viral advergames, 62–64
advertisements
advergames. See advergames
advertisements around games, 37–40
adverworlds. See adverworlds
dynamic advertisements, 46–47
product placements
downloadable content, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.