
About the author vi
Acknowledgements vii
Introduction ix
Part 1
A im 1
1 Unravelling the DNA of charisma 3
2 Charisma Aim 21
Part 2
B e Yourself 37
3 Fluency 39
4 Confidence 57
5 Presence 69
6 Authenticity 85
7 Courage 101
8 Passion 117
9 Demeanour 129
Part 3
Chemistry 145
10 Chemistry 147
Part 4
Digging deeper into charisma 169
11 Smiling and charisma 171
12 Body language and eye contact 187
13 Leadership and charisma 205
Part 5
Putting it all together 227
14 Using A-B-C in real life 229
Notes 237
Index 239
Contents