Charisma, 2nd Edition

Chapter 3

Fluency

‘

I

want that glib and oily art’, demands Cordelia in

Shakespeare’s King Lear after realising she is not being per-

suasive enough. People with strong charisma tend to be

articulate, and whether you call it oily art or the ability to talk

well, personal success within, and often outside, many organisa-

tions usually demands a certain way

with words.

This is not solely about public

speaking – though this