
‘
I
want that glib and oily art’, demands Cordelia in
Shakespeare’s King Lear after realising she is not being per-
suasive enough. People with strong charisma tend to be
articulate, and whether you call it oily art or the ability to talk
well, personal success within, and often outside, many organisa-
tions usually demands a certain way
with words.
This is not solely about public
speaking – though this