Charisma, 2nd Edition

‘The minute you walked in the joint, I could see you were a man

of distinction. A real big spender.’ This familiar lyric is a musical

reminder that people tend to judge us in an eye blink. Therefore,

it is hardly surprising that when it comes to making a memorable

impression there is a popular belief that ‘you’ve either got it or

you haven’t’.

This idea partly stems from larger than life characters that make

an exceptional impression. These are the people commonly

labelled ‘charismatic’. They include film stars, politicians, gener-

als, entrepreneurs, inventors and artists.

The idea that just about anyone can have charisma and make ...