Chasing Digital

Preface

To write a book collaboratively is a great opportunity to share, learn and find opportunities to lead. It is also, we believe, an avenue of service by which we can make our vocation accessible and useful to the broader community. We hope this book will be of interest to a range of readers seeking to understand the defining features of digital and the reasons for its unprecedented economic impact. Before thanking the many people who helped us with this book, we thought readers would be interested to learn a little about the background to this collaboration.

A NOTE FROM ANTHONY

For more than 25 years, I have been thinking about the application of technology and the internet to business. I have written extensively and had the opportunity to talk and work with a number of talented executives and thought leaders around the world. Over my career I have spent most time at the intersection of leadership, technology and strategy — domains I am deeply passionate about. These experiences are the foundation and impetus for this book, in which we apply well-tested concepts and strategy to the process of change through digital transformation.

I have had the great opportunity to work intensively with Louis, a friend, colleague and immensely talented future leader. Chasing Digital would not have been possible without his talent for communicating complex ideas, enthusiasm and commitment to this unique project.

A NOTE FROM LOUIS

My interest in business and technology blossomed during ...