July 2015
Beginner
320 pages
7h 41m
English

For this exercise you will need:
But a killer, beautifully delivered story would be even better, right? This is especially true for leaders who communicate directly with the marketplace or the media. And if the CEO is going to be in the audience of your next presentation, it would be nice if you could knock it out of the park.
Fortunately, in our quest to develop knockout stories, there is no shortage of material to draw from. Professional story makers in Hollywood invest in a high-stakes pursuit of understanding which stories connect and why. (And it is a testament to the endless nuance of the craft that they still get it wrong so frequently.) Increasingly, ...
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