Circle of the 9 Muses

9 Muse Story Recipes

Organizational story practitioners discover early in their work that there really aren't that many companies asking for help with storytelling. This is a painful realization, as it would be for anyone who discovers that the magic elixir they're selling isn't on the hearts and minds of everyone with a checkbook. But it's true. Many of the leaders I work with do not express a need for better stories, or more stories, or any stories at all. Some are even suspicious of story work.

What they ask for is something very different. They seek greater alignment. Deeper engagement (in the company and across their marketplace). Strategic alignment. Richer marketplace dialogue. The ability to manage change. The ability to archive the organization's deep wisdom. Influence. Relevance. Fire. That's what leaders are seeking.

Story is merely the way. It is the operating system that delivers an electric jolt of context and meaning that brings to life many of the most urgent imperatives of the organization.

What brings you to Circle of the 9 Muses? It may be that you are indeed looking for storytelling resources. (If so, welcome aboard, kindred spirit.) It is also likely that you have other outcomes in mind—with applications as diverse as branding, team development, change and strategy work, organizational development, and more. You're welcome here, too, as Circle of the 9 Muses ...