December 2009
Beginner to intermediate
216 pages
3h 9m
English
Overview
There are a lot of books out there that show collections of
logos. But David Airey’s “Logo Design Love” is
something different: it’s a guide for designers (and clients)
who want to understand what this mysterious business is all about.
Written in reader-friendly, concise language, with a minimum of
designer jargon, Airey gives a surprisingly clear explanation of
the process, using a wide assortment of real-life examples to
support his points. Anyone involved in creating visual identities,
or wanting to learn how to go about it, will find this book
invaluable. - Tom Geismar, Chermayeff & Geismar
In Logo Design Love, Irish graphic designer David Airey
brings the best parts of his wildly popular blog of the same name
to the printed page. Just as in the blog, David fills each page of
this simple, modern-looking book with gorgeous logos and real world
anecdotes that illustrate best practices for designing brand
identity systems that last.
David not only shares his experiences working with clients,
including sketches and final results of his successful designs, but
uses the work of many well-known designers to explain why
well-crafted brand identity systems are important, how to create
iconic logos, and how to best work with clients to achieve success
as a designer. Contributors include Gerard Huerta, who designed the
logos for Time magazine and Waldenbooks; Lindon Leader, who
created the current FedEx brand identity system as well as the
CIGNA logo; and many more.
Readers will learn:
Why one logo is more effective than another
How to create their own iconic designs
What sets some designers above the rest
Best practices for working with clients
25 practical design tips for creating logos that last
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.