Competing for Customers: Why Delivering Business Outcomes is Critical in the Customer First Revolution
by Jeb Dasteel, Amir Hartman, Craig LeGrande
Foreword
We live in a world where cellphones outnumber the planet’s seven billon people. Where social networkers spend 200 billion minutes networking every month. And where the Internet now surpasses TV as the media of choice. Today, consumers can make or break our products by sharing their opinions with millions in moments.
Technology is erasing all boundaries and enhancing the human experience with new services at every turn. People are rushing to immerse themselves in the possibilities, while enterprises are challenged to keep up. It’s a massive market shift that is rewriting our lives, and redefining how our businesses succeed—or fail.
Like it or not, technology now plays a pivotal role in our lives. More people than ever are demanding more ...
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