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Conducting Market Research for International Business
book

Conducting Market Research for International Business

by S. Tamer Cavusgil, John Riesenberger
March 2009
Beginner
120 pages
2h 59m
English
Business Expert Press
Content preview from Conducting Market Research for International Business

Chapter 2

Global Market Opportunity Assessment

Making good choices determines the success of entry and operations in foreign markets. Good decision making hinges on obtaining information about which products and services to offer and where and how to offer them. The more you know about an opportunity, the better equipped you will be to exploit it. Data and information on business opportunities are particularly critical in international markets, which are characterized by substantial uncertainty and risk.

Central to research success is identifying and defining the most promising business opportunities abroad. A global market opportunity is a favorable combination of circumstances, locations, or timing that offers prospects for exporting, investing, ...

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Publisher Resources

ISBN: 9781606490266