November 2021
Intermediate to advanced
73 pages
2h 12m
English
Content preview from Consumer Goods Subscriptions
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3 Customer behavior and subscription types
3.1 Research design of our consumer survey
The following results are taken from our representative 2018 market survey of 568 Swiss consumers. Survey participants came from Switzerland and represent the local population in terms of income, age, and gender. They were recruited via an online panel of a recognized market research company (Rudolph, Bischof, and Schuerch, 2019).
We asked participants about their familiarity with 54 subscription providers (identified among 224 providers operating in German-speaking Europe). We abstracted their relevance based on various factors (e.g., number of visitors to provider websites). Respondents rated their familiarity with every provider. Depending on their familiarity, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.