2.1 Subscription typology2.2 Predefined subscriptions2.2.1 Definition and value proposition2.2.2 Purchase motives and consumer behavior2.3 Curated subscriptions2.3.1 Definition and value proposition2.3.2 Purchase motives and consumer behavior2.4 Surprise subscriptions2.4.1 Definition and value proposition2.4.2 Purchase motives and consumer behavior2.5 Access subscriptions2.5.1 Definition and value proposition2.5.2 Purchase motives and consumer behavior2.6 Examples of subscription providers