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Consumer Goods Subscriptions
book

Consumer Goods Subscriptions

by Severin Bischof, Thomas Rudolph
November 2021
Intermediate to advanced
73 pages
2h 12m
English
De Gruyter
Content preview from Consumer Goods Subscriptions

Index

    • Access subscription
    • Amazon
    • Anticipated Surprises
    • Apple
    • Birchbox
    • Blacksocks
    • Blue Apron
    • Churn rate
    • Coca Cola
    • Consumer behavior
    • Cratejoy
    • Curated subscription
    • Customer acquisition costs
    • Customer lifetime value
    • Customer retention
    • Deezer
    • Degree of personalization
    • Degree of surprise
    • Dollar Shave Club
    • Glambox
    • Glossybox
    • GreenMNKY
    • Hedonic need
    • HelloFresh
    • Hilti
    • IKEA
    • Innocent Juice
    • JustFab
    • KPI
    • Lead user
    • Lidl
    • Liquid Director
    • Lizza
    • McKinsey
    • Mercedes
    • Mondovino
    • Mornin’ Glory
    • MyMuesli.com
    • MyOnbelle
    • Netflix
    • Outfittery
    • Peloton
    • Physical consumer good
    • Porsche
    • Predefined subscription
    • Risk
    • Rolls-Royce
    • Sephora
    • Spotify
    • SprezzaBox
    • Sprite
    • Stitch Fix
    • Subscription revenue model
    • Surprise ...
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Publisher Resources

ISBN: 9783110730265