November 2021
Intermediate to advanced
73 pages
2h 12m
English
Content preview from Consumer Goods Subscriptions
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Key takeaways
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Product subscriptions are already widespread, increasing their footprint across industries and product categories and into both B2C and B2B environments.
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From the consumer’s perspective, the four basic subscription types (Predefined, Curated, Surprise, Access) differ significantly in their surprise and personalization character, as well as the associated controllability of the delivered products.
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Subscribers tend to be younger people and have a higher gross household income. They see themselves as experts within their subscription categories, tend to be more willing to take risks, and consider shopping to be more of an adventure.
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Established retailers do not yet have their own subscriptions – the scene is currently dominated ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.