November 2021
Intermediate to advanced
73 pages
2h 12m
English
Content preview from Consumer Goods Subscriptions
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5 Case studies: Prime examples of the international subscription industry
This book has laid out the foundation for consumer goods subscriptions, with a focus on the successful conception and retailing of box retails. As a means of retailing products to consumers, it is understandable why e-commerce players have embraced this phenomenon first. The cascade then ran down to offline retailers, such as Sephora, adding subscriptions to their offering, crafting an omni-channel experience. Those farthest from the consumer, namely producers of fast-moving consumer goods, have seen a means in subscriptions to reach consumers directly. Inspired by direct-to-consumer-channels, this is the next frontier for subscriptions. Lastly, B2B subscriptions will ...
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