November 2021
Intermediate to advanced
73 pages
2h 12m
English
Content preview from Consumer Goods Subscriptions
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4 Recommendations for developing subscription services
This chapter discusses how to implement a subscription-based business idea and presents initial recommendations for action. The findings are based on qualitative interviews with managers of well-known subscription providers (Rudolph, Bischof, Boettger, and Weiler, 2017). We interviewed managers from various subscription companies (food, fashion, and cosmetics). These companies use subscriptions as their basic business model rather than as a means of merely complementing traditional retail activities. Hence, our proposals build on intensive learning.
Our recommendations rest on fundamental insights into subscription revenue mechanisms. The key question is: Which revenue sources and approaches ...
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