October 2011
Beginner
240 pages
5h 31m
English
book
Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media
by Rebecca Lieb
Content preview from Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social MediaBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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8. Content Curation and Aggregation
What’s the biggest problem marketers say they face when it comes to content marketing? Producing original content is the number one issue (73.6%), followed closely by finding the time to produce content (73.0%), according to the findings of a 2011 survey conducted by HiveFire (see Figure 8.1).
Figure 8.1 Overwhelmingly, marketers say creating original content—and finding the time to do it—is their biggest challenge when it comes to content marketing.
A study of business-to-business marketers conducted the previous year by Junta42 and MarketingProfs had similar findings (see Figure 8.2).
Figure 8.2 To their credit, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.