16. Content and Reputation Management
“The practice of online reputation management is based overwhelmingly on one practice: content marketing.”
What is online reputation management? The answer is twofold:
• It’s the practice of monitoring the online reputation of a person, brand, product, or business.
• It’s the practice of addressing negative mentions, either by eliminating or suppressing them or by decreasing their visibility on search engine results pages by pushing them lower; for example, it might involve making the negative content appear on page 15 of a Google results page rather than on page 1 or 2.
Online reputation has become a thriving business. Many companies and products offer services to manage online reputations. Although reputation ...
Get Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
