IntroductionObserving TrendsUser-generated contentSeeing consumers and producersUsing mobile devices and appsSeeking media uses and gratificationsPosing challenges and opportunitiesProducing News ContentBrainstorming for story writing and visualsFinding and verifying sourcesChecking the pulse of social conversation"Crowd-sourcing” information and citizen status updates for storiesResearching and interacting with groupsUsing Online Writing, Visual and Social-sharing TacticsWriting online to compel interest and social sharingIncreasing use of visuals, pictures, infographics and short videoPromoting social sharing across platformsUnderstanding and Engaging with AudiencesPresenting yourself as a professional journalist on social mediaFinal Four