Business Description
THE BUSINESS DESCRIPTION is another summary, but it focuses more directly on the business concept itself by giving a brief yet informative picture of the history, the basic nature, and the purpose of your business. It should state clearly what the business objectives are and why the business will be successful.
Introducing your business
The business description gives you the chance to introduce your business in terms of its unique qualities and the positive business environment existing for your product or service. Here you can give pertinent background information that makes it clear why your concept is exciting, and you ...
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