Industry Background
THE INDUSTRY BACKGROUND section provides your readers with information to understand the shape, size, trends, and key features of the industry and to understand how your product or service will fit into that industry.
Defining existing products and services
What are the products or services currently produced by the industry? To provide this information in the industry background section of your plan, ask yourself questions such as:
- What is the range of products or services encompassed by this industry?
- Is it an electronics industry or a television-manufacturing industry?
- Is it a food industry or a cereal-making industry? ...
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