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Creating Great Choices
book

Creating Great Choices

by Jennifer Riel, Roger L. Martin
August 2017
Intermediate to advanced
272 pages
5h 35m
English
Harvard Business Review Press
Audiobook available
Content preview from Creating Great Choices

Chapter 1

Integrative Thinking 2.0

In The LEGO Movie, there is a joke that always makes Jørgen Vig Knudstorp laugh. The hero of the movie, a workaday minifig named Emmett, is admiring Batman’s awesome plane. “Could you make one of these in orange?” Emmett asks. “I only work in black,” Batman growls back. “And sometimes, very, very dark gray.”1

Given Batman’s well-known penchant for all things dark, it’s a funny line to comic book fans. But for Knudstorp, the lanky, bearded, bespectacled CEO of the LEGO Group, it’s funny for a whole other reason. “When I became CEO, I was this young, former McKinsey consultant—you know, Mister Business,” Knudstorp says.2 He was the first outsider, and the first person outside the family, to run the Danish toy ...

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Publisher Resources

ISBN: 9781633692978