Skip to Content
Creating Great Choices
book

Creating Great Choices

by Jennifer Riel, Roger L. Martin
August 2017
Intermediate to advanced
272 pages
5h 35m
English
Harvard Business Review Press
Audiobook available
Content preview from Creating Great Choices

Chapter 9

A Way of Being in the World

In 1887 Lever Brothers bought land in Cheshire, England, to build an expansion to its soap works. But CEO William Lever was interested in something more than a factory; he wanted to build a community. Over the next twenty years, he oversaw the construction of a custom-designed village featuring more than seven hundred homes spread across 120 acres, along with an art gallery, a hospital, schools, a concert hall, a swimming pool, and a church. Lever’s vision—dubbed Port Sunlight, after his top brand—was to create a model town for his workers, one where they could expand their minds through education, religion, and the arts.

The idea, he wrote, was to “to socialise and Christianise business relations and get ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Great Work: How to Make a Difference People Love

Great Work: How to Make a Difference People Love

David Sturt
How to Develop a Great Digital Strategy

How to Develop a Great Digital Strategy

Jeanne W. Ross, Cynthia M. Beath, Ina M. Sebastian
The Long Game

The Long Game

Dorie Clark

Publisher Resources

ISBN: 9781633692978