1. Roger Martin, The Opposable Mind: How Successful Leaders Win Through Integrative Thinking (Boston: Harvard Business School Press, 2007), 6.

2. Amos Tversky and Daniel Kahneman, “Judgment under Uncertainty: Heuristics and Biases,” Science 185, no. 4157 (1974): 1124–1131, and Daniel Kahneman and Amos Tversky, “Prospect Theory: An Analysis of Decision under Risk,” Econometrica 74, no. 2 (1979): 263–291.

3. Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth and Happiness (New York: Penguin Books, 2008); Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions (New York: Harper Collins Publishers, 2009); and Daniel Kahneman, Thinking, Fast and Slow (New York: Farrar, Straus ...

Get Creating Great Choices now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.