Creating Great Choices

Notes

Preface

1. Roger Martin, The Opposable Mind: How Successful Leaders Win Through Integrative Thinking (Boston: Harvard Business School Press, 2007), 6.

2. Amos Tversky and Daniel Kahneman, “Judgment under Uncertainty: Heuristics and Biases,” Science 185, no. 4157 (1974): 1124–1131, and Daniel Kahneman and Amos Tversky, “Prospect Theory: An Analysis of Decision under Risk,” Econometrica 74, no. 2 (1979): 263–291.

3. Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth and Happiness (New York: Penguin Books, 2008); Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions (New York: Harper Collins Publishers, 2009); and Daniel Kahneman, Thinking, Fast and Slow (New York: Farrar, Straus ...