Purpose and Restriction = Creative Fuel
Two conditions must exist for creativity to be possible: purpose and restriction. A problem (purpose) needs solving, and an obstacle or obstacles need to be overcome to solve it (restrictions). Without both conditions, creativity is not possible. One cannot live without the other, and the severity of either provides the fertile ground needed for creativity to thrive.
There is an implicit third condition that must also exist for creativity to be present: action. From problem design to idea fulfillment, action ensures that you are keeping the core “create” in “creative.”
Duncker’s Candle Problem
In 1945, Clark ...
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