November 2012
Intermediate to advanced
240 pages
4h 24m
English
Content preview from Creative Boot Camp: Generate Ideas in Greater Quantity & Quality in 30 Days5. Novelty’s Penthouse
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5. Novelty’s Penthouse
In 2008, Honda carved strategically placed grooves across a stretch of a Lancaster, California, highway. The grooves turned passing cars into musical instruments as their tires played the finale of the William Tell Overture as they drove over the grooves at 50 mph. This was an unexpected experience for unsuspecting drivers, and one that most found incredibly creative.
If novelty was an office building, unexpected would be the penthouse. If an idea sneaks up on the audience and presents an unforeseen solution, that solution has achieved nearly perfect novelty. The solution is so new that no one saw it coming. It still has ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.